As a business, one of the most critical questions you must ask yourself is ‘Who is your customer?’ and more specifically, ‘Where are they from?’ . If you are looking for the best commercial space for rent or the perfect retail space in a dynamic, high-density corridor in the heart of Kolkata’s Salt Lake, Infinity Group Retail, a leading developer in this premium location, will tell you that finding the answer to this question is an extremely exciting part of your journey.
In a bustling locale like Salt Lake Sector V, Kolkata, popularly known as the “IT Hub of East India”, finding the answer to this is even more interesting! Home to large numbers of major IT companies, Sector V is a high-energy hub that throbs with the movement of a large working professional population. It is estimated that every day more than 2.5 lakh people commute to Sector V for work alone, which is primarily centred around IT, ITeS, and BPO companies.
In fact, people coming to work in Sector V are a primary demographic that has given shape to the neighbourhood. A huge working crowd with a high disposable income and preferences for convenience and ease, they are young and urban, tech-savvy and educated, and well-travelled. They are the true breadwinners of the family and mostly fall in the age group of 22-45 years. They are single professionals, as well as young couples with young families.
Due to their busy schedules, they are always in search of restaurants, cafes and eateries, places to get quick bites and meals offering a variety of cuisines. They are always on the move and love to spend on services and products that help save time. They are the true and direct target customers for your business. With Infinity Group Retail’s commercial space for rent and retail space for rent, especially with Infinity Benchmark and Godrej Waterside, all your target customers are right at your doorstep because you have a lot of companies working in close proximity, and all of them are in Sector V. All your employees working in Sector V are a captive market for you, and they are all your potential customers.
This demographic then is inclusive of an older and younger crowd who visit Sector V often because of the options for office spaces, education, medical, entertainment, recreational facilities and more. Families, children, grandparents and uncles and aunts are a regular feature of Sector V; therefore, it widens your potential customer base to include people who come to Sector V on a regular basis for a variety of needs.
On the whole, the customer here is urban and forward-looking, and, like urban consumers in most other metro cities in India, their buying behaviour is heavily influenced by their online shopping experience. Most purchases for daily requirements, or any product category, are usually preceded by online research, comparison and availability in the offline market. This means the consumer is very well connected, is informed and has large expectations and demands when it comes to shopping. In such a scenario, a good retail space, commercial space or space for rent is the offline arm of your omnichannel distribution network and an essential point of contact for effective brand building and customer outreach.
So, if you have been asking yourself, “Who is my customer? Where is he/she from?” The right place to find the answer is Salt Lake Sector V and, more specifically, Infinity Group Retail’s Infinity Benchmark or Godrej Waterside for your business or startup. The customers from your local vicinity, in Sector V, have diverse needs, and you can find one or more among them!
Infinity Think Tank Find us on map
Infinity Benchmark Find us on map
Godrej Waterside Find us on map
Adventz Infinity @5 Find us on map
© by Infinity Infotech Parks Limited
